Contrary to
the prolific universal belief that she was a wild, untamed beauty that spoke an unknown
language and was discovered herding goats through the Somalian veldt, the origins of
celebrity for magnum super-model and now cosmetic entrepreneur, Iman, are bland in
comparison to the facts. The simple truth is that Iman was a University of Nairobi co-ed
working her way towards a degree in political science when world-renowned glam
photographer Peter Beard spotted her walking across campus. Not exactly herding goats, but
pushing a bicycle instead. Recalls Iman,
"Peter asked me if I ever posed for photos before and I said 'Not unless you count
with my family'". Evidently this was experience enough for Beard who shot Iman in
Kenya at once and effectively launched the career of a woman whose spectacular beauty and
style was so astounding that the word "super" had to eventually be added to the
word "model" to somehow capture her impact.
Speaking of her initial arrival to the United States, Iman says ,
"the entire spectacle was really unbelievable. Wilhelmina Modeling Agency had created
a press conference at the airport to welcome me to America and they told the press that I
spoke no English and that the questions should be directed to Peter Beard. Not only did I
speak English, but five other languages, all together. It was a charade."
The charade worked. With beauty, mystery and enigma for fuel,
Iman was propelled on her Somalian rocket into New York where she was to crash-land on the
cover of every magazine and every legendary designer's runway. Thanks to a cat walk that
prowled and growled, Iman became a runway sensation who opened fashion shows with the
stealthy grace of a panther, elevating fashion shows to a spectacle beyond compare.
Speaking of this spectacle, Iman muses, "What can I say. It was the 70's and the
80's; everything was about excess. The more, the better. I was only doing my job."
After sixteen years of laboring before the camera lenses and walking
hundreds of glamorous miles atop the runway, Iman said, "Enough" and in 1989
traded in the hullabaloo of New York for the hushed quiet of Los Angeles to pursue a
career on the silver screen. While in Hollywood, Iman won a number of significant parts in
movies and television shows, including, Out of Africa, Star Trek, No Way Out and Exit to
Eden. "Acting seemed so natural to me since fashion is every ounce as theatrical as
acting."
After taking a minute to step off the movie set and marry
super-rocker David Bowie, Iman again set her sights on Manhattan for the next
reincarnation, the founding of her own cosmetic company designed exclusively for women of
color and eponymously named, Iman.
Says Iman, "For years women of color -- and I do not
mean only African Americans, but Hispanics, Asian and Native Americans, as well -- have
been short changed by the cosmetic industry. Having experienced so many frustrations
myself with cosmetics that do not work adequately with my skin, I knew that I was hardly
the only woman in the world in this situation.
Iman spends the balance of her time today over-seeing the
demands of her cosmetic company, which are as varied and numerous as the line itself.
Comments Iman. "Developing IMAN has been immensely rewarding on a number of levels.
On a professional level, it has been wonderful to take an idea, nurture it and watch it
turn into something that is successful simply because there is a real need for it. On a
personal level, IMAN has been the result of all my experience over the years in the
fashion and beauty arena and it is wonderful to watch this experience develop into
something this important and successful."
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